File Requirements

Preferred:

Vector (.ai, .eps, .svg, vector .pdf), with any text saved as outlines.

Also workable:

High Resolution Raster (.psd, .tif, .pdf), 300dpi at full print size; multicolor images please send an unflattened working file.

All other images:

We are able to work with a variety of other files if you’re unable to provide either a vector file or a high resolution raster file. However, expect an art fee and additional lead time for our team to recreate printable art.

Vector vs. Raster

Vector image, at 3000% enlargement

Raster image at 600% enlargement

Vector and raster are two terms that you’ll hear when describing types of image files. The main difference that we’ll focus on is that raster images are made up of pixels, while vector images are made up of points. This distinction becomes important when you need to print your image.

If your original image was a raster and it was saved at a small size, enlarging it will create jagged, pixelated edges (photo on the right). What you see is what you get in screen printing, so this would directly translate into your final print. The same image, as a vector, is endlessly scaleable. Since the image is created using points, it doesn’t matter how big or small you make it, the file retains the data of where those points need to be in relation to each other and creates a smooth image as a result.

Bleed and Other Specs for Flatstock Files

bleed:

1/8th of an inch (.125”) all the way around the document for full bleed files.

crop marks & gang printing:

Our art department will place all crop marks for printing, please leave them out of your document. Layouts for gang printing will also be handled by our art department, unless otherwise discussed with our sales team.